SANTA CLARA, CA – FEBRUARY 07: Peyton Manning #18 of the Denver Broncos signals at the line of scrimmage in the second half against the Carolina Panthers during Super Bowl 50 at Levi’s Stadium on February 7, 2016 in Santa Clara, California. (Photo by Kevin C. Cox/Getty Images)

Peyton Manning introduced to craft beer

It was the feel good story in sports. Peyton Manning rides into the sunset on a wave of excellent defense and offensive guile and takes with him a Super Bowl trophy. And then he used his crowning moment to turn back into Troy McClure and sell us food and beer with the same guile that he used for all those years to fool opposing defenses. First he made sure that he kissed Papa John for all the cameras to see, and then he told us not only that he was going to drink a lot of beer, which would have been entertaining on its own, but that it was going to be Budweiser in an awkward free plug. Twice.

Well one craft beer company in Boulder took this as a shot to the heart, and offered Manning some alternatives:

Good for Ms. Herz to try to take advantage of Manning’s Budweiser plug as an opportunity to not only spread the word about local craft beers, but to grab some free publicity of her own for the company. Because why should Peyton Manning and Budweiser get all of the free advertising that America didn’t ask for? Well the reason is that Manning owns (or owned) two Budweiser distributorships in Louisiana. So I’m not sure Manning’s mind can be easily changed … especially if there will be actual Budweiser commercials upon retirement to follow the free ones that we got on Sunday.

Photo by Kevin C. Cox/Getty Images

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