FOXBORO, MA – NOVEMBER 03: Rob Gronkowski #87 of the New England Patriots reacts after a teammate missed a touchdown pass against the Pittsburgh Steelers in the first quarter at Gillette Stadium on November 3, 2013 in Foxboro, Massachusetts. (Photo by Jared Wickerham/Getty Images)

You Don’t Know Hot Sauce Until You’ve Had Hot Sauce By Rob Gronkowski

When you think of Patriots tight end Rob Gronkowski, breakfast cereal doesn’t necessarily come to mind. Even if you were asked to associate him with a food. Cereal doesn’t really scream “Gronk”. Wouldn’t seem to be his style. And yet, Gronkowski has had his own brand of cereal out for three years, which was surprising when I heard it. Because Gronkowski should be associated with a food that is extreme. Y’know, like hot sauce.

The New England Patriots tight end has agreed to put his name and image on a hot sauce that will be called Gronk’s Hot Sauce. The sauce is marketed by PLB Sports, a company that produces licensed food products with sports personalities. PLB Sports account manager Doug Ritchart said the company was looking to do more with Gronkowski and, with the help of his father and brothers, arrived on the hot sauce.

“He’s just got that personality that just makes you stop,” Ritchart said. (…)

The hot sauce will retail for about $3 to $4 and will be sold online and in Stop & Shop and Big Y supermarkets in New England. A portion of the proceeds will go to Gronkowski’s charity, the Gronk Nation Youth Foundation.

Now that’s more like it. Hot sauce is a Gronk thing. And it’s gotta be good because Gronkowski, after mastering the sport of football, seems to be on his way to mastering the whole food thing as he’s taking advice from Paul Wahlberg in the finer points of culinary genius. The food industry should be concerned:

Gronk photo by Jared Wickerham/Getty Images

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